Last updated/reviewed: February 24, 2026
Butterfly Network, Inc. (“we,” “our,” or “us”) collects and uses personal data as described below.
1. Categories of Personal Data Collected
We collect the following types of information:
- Identifiers: Name, email address, phone number, home address, and online identifiers.
- Account Credentials: Usernames, passwords, and unique service user/team IDs.
- Commercial Information: Subscription details, purchase history, order history, and payment information.
- Internet & Network Activity: IP addresses, browser type, device identification numbers, and details on how you interact with our Services.
- Sensitive Personal Information: Precise geolocation data (collected via GPS or IP address).
- Audio and Visual Data: Images, voice recordings, and videos stored in connection with our Services.
- Professional Information: Job title and organization.
2. Purposes for Using Your Information
We use the categories above for the following business and commercial purposes:
- Service Delivery: To provide and maintain the Services, fulfill orders, and manage subscriptions.
- Security & Troubleshooting: To maintain security, protect against fraud, and provide technical support.
- Product Improvement: To analyze usage trends and use machine learning/large language models to optimize and develop our Services.
- Marketing & Advertising: To target, market, and advertise our Services, including placing ads on third-party platforms.
- Legal Compliance: To enforce contracts, comply with court orders, and meet regulatory requirements.
3. Selling and Sharing of Personal Data
- Sharing for Targeted Advertising: We may use your information for targeted advertising and market our products through third parties.
- Disclosure to Third Parties: We share data with subsidiaries, affiliates, and service providers for business purposes.
- Your Right to Opt-Out: You may request that we do not use your personal data for targeted advertising or "sales" (as defined by state law).
4. Data Retention
We retain your personal data for as long as reasonably necessary to fulfill the purposes outlined above, or as legally required for safety, security, and fraud prevention.
Full Privacy Policy: For more information, please read our full Privacy Policy.